Headlines are everywhere: from advertisements to newspapers to your social media streams. They are the snippets of information that inform whether or not you read the article or pursue further information about a product. Shockingly, these (roughly) eight-word sentences are of equal importance as your actual content. As David Ogilvy, an advertising legend, is famously known for saying:
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
For small business, headlines play an even larger role in building brand awareness. You know you’re competing against large companies with big ad budgets and it can feel like an uphill challenge. However, with the recent acceptance of content marketing as a legitimate advertising strategy, small businesses now have a great opportunity to gain market share for little to no cost. Pushing out your content through social media, email campaigns and blogs are low-cost ways to spread the word about your business and generate credibility without having to employ traditional advertising agencies and their significant fees. Yet, all of this great content will do your business no good if people don’t actually read it. Your word choice and headlines matter, and have a true impact on your revenue and bottom line.
In order to secure winning headlines and increase your readership and business integrity, Feldman Creative produced a handy infographic with useful tips for writing headlines that converts viewers to readers. The best part? It uses a mnemonic device (HEADLINES) to help you remember each of the nine tips.