Search Engine Optimisation, or SEO is a marketing practice of increasing the quantity and the quality of traffic that you earn through the organic results in search engines. It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Ultimately one of the aims is to get your website to rank higher in the Search Engine Results Page (SERPs) so you have an increase of traffic to your website. All websites need some form of marketing to keep them indexed in the search engine and be found by customers.
Your website needs to be seen and with so many other businesses competing for a position on page one, and especially the first three positions, it is essential to be constantly applying SEO strategies to your website, if not just to maintain your current rankings.
I use a conservative tiered SEO strategy, which even though will take longer to achieve ranking results, will protect your website from Google Algorithm changes and ultimately will give your website more authority. Using a sporting analogy, I play the ‘long game’. This strategy means that all the backlinks to your website are manually created and can be altered as needed or if there is a significant algorithm change.
On Page and Off Page SEO
We refer to two types of SEO practices, ‘On-Page’ and ‘Off-Page’ optimisation. All factors for optimisation are important and work together. ‘On-Page’ factors are the responsibility of the website designer and are structural elements of the website. We can apply some ‘On-Page’* SEO techniques to your website by creating additional content pages. ‘Off-Page’ factors can be influenced by Imajayne with our SEO strategies, readers, visitors and other publishers.
We offer three types of SEO packages:
- SEO Spotlight
- Monthly ‘On-Page’ SEO
- Monthly ‘Off-Page’ SEO
- We do not touch a previous web-designers coding.
- We can only offer this service to websites which have been built using the WordPress CMS
- All websites built by Imajayne are already On-Page optimised