Google is an American based business that has so much impact on the online success of every business in the world. They currently offer over 40 products to internet users including:
- Web Search
- Google Plus
- Google Drive
- Google Maps; and
- Google Chrome
Each of their products is designed around search, communication and information.
Establishing a Google profile for each customer is one of the first steps in starting a website as we use Google Webmaster Tools and Google Analytics to ensure the website is crawled by the Google search software and that the website coding is understood for the search results.
Google have very explicit guidelines for web developers about how websites should be constructed for high ranking in their search results. Even though they do not disclose the algorithm for the search results (we wish they did) they make it clear that the quality of the content, coding and stable hosting is very important.
It is important to us that our websites are compliant and our search engine optimisation strategy does not violate any of the current guidelines.
We are looking for businesses who are wanting to rank in Google by having a cleanly coded website with quality content which loads quickly.