How much wood could a Matt Cutts cut if a Matt Cutts could cut wood? Chris Dunn, 28405  

Was there a key moment in your spam fighting career where you made a mistake that you regret, related to spam? Barry Schwartz, New York  

Google changed the search engine market in the ’90s by evaluating a website’s backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance?     Remember though: While links are used in ranking, using them to trick search engines […]

How can smaller sites with superior content ever rank over sites with superior traffic? It’s a vicious circle: A regional or national brick-and-mortar brand has higher traffic, leads to a higher rank, which leads to higher traffic, ad infinitum. Dan  

How can we check to see if a domain (bought from a registrar) was previously in trouble with Google? I recently bought, and unbeknownst to me the domain isn’t being indexed and I’ve had to do a reconsideration request. How could I have prevented? Wally, Reno